ROX, formerly known as ROX aka Mr. Young Richie Rich, is ready to release the beast. He hails from Brooklyn, N.Y., the home of rap Gods like Jay Z and Fabolous, so you know he’s got some real heat!
ROX’s infatuation with music began with his sister, who was a singer. He always admired her talent and wished he was able to belt out notes the way she did. “My momma always told me, ‘You gotta find your passion, singing is hers.’” He took her advice and soon discovered he enjoyed writing music as much as he did listening to his sister sing it.
He began to write music whenever he had spare time, first for his sister and then for himself. Becoming an emcee was a natural progression.
ROX’s musical palate ranges from classic R&B to Hip-Hop to Rock to Jazz and Alternative. His interest in different genres of music makes him an exceptional song-writer and a great emcee. “I’ve studied the art of writing music for years and I come from a very musical family. Everyone either plays and instrument, sings or raps. I write songs and rap about subjects that people from all walks of life can relate to.”
He describes his sound as universal. “My sound is very unique. It will intrigue you and make you want to hear more! My music is very artistic and paints the picture of my struggle. It reflects what I go through.” He greatly admires Swizz Beats, Dr. Dre, Timbaland and Jazzy Pha. “I think I’m growing into more of a producer than a rapper. I truly enjoy making music for other artists and creating their sounds. I’ve been through so much in the industry already. I was signed to Universal Records a few years back and I used to get frustrated when the world didn’t get to hear the music I worked so hard on. It’s cool to be on the other side of the booth.”
ROX dropped the "a.k.a. Mr. Richie Rich” off of his name after life forced him to mature. He suffered a devastating blow when his mother lost a three-year battle with cancer. With the support of his wife and family he slowly began the healing process and picked up his pen. “I wrote my entire EP in about one week. I had so much pain and so many things to talk about after my mother passed away.”
A former XXL magazine unsigned hype, ROX is anything but a rookie. He’s written over 5,000 songs for himself and other artists. “I plan to do a universal Hip-Hop album and then a Christian album with Gospel/Hip-Hop. I want to give back to GOD because he gave me this talent. HE blessed me with a way to escape bad circumstances and a very rough life.”
His ultimate goal is to become a super-producer and business mogul with interests in the fragrance and clothing industries.
ROX’s new EP “The Rhythms of My Struggle” is available for streaming on all digital music platforms.