Rapper/Song Writer,GIOVANNI SNOW, was raised in South Jamaica Houses in Queens. He started writing rhymes in his early teens, inspired by his older cousin who was an emcee. Rapping began as a hobby and developed into his passion and his way out of the projects.
SNOW spent countless hours in the studio writing and recording music. He didn't let a day go by without putting pen to paper or touching the mic. Needless to say it was a welcomed distraction from the violence and negativity in the projects. "The more I wrote music and rapped, the more I saw myself grow as an emcee. The more time I spent in the studio, the less time I spent on the block. Music is my passion man, I was made for this."
His first mixtape, "SO COLD", released on DatPiff.com, made underground rap fans take notice. His followed up with, "#SUPAVALID MIXTAPE", which became an instant street classic and solidified SNOW's spot as a respected emcee. Tracks like, "Do It Again" featuring the late, great T.K.O. The People's Champ, "Funerals and Caskets" and "Certified Loopy", had rap sounding like Queens again!
A certified triple threat, SNOW writes his own songs and hooks, creates original hooks for other artists and has even taught himself to compose beats. His unique sound embodies Queens at its finest. He is the voice for those dealing with the everyday struggles of living in the hood and fighting to overcome adversity and poverty to reach success. This is evident on tracks such as, "Where the F--- Is Home" featuring TKO The People's Champ, where they touch on issues such as gang violence, peer pressure and racism.